brand

Have you ever felt like your product is just another face in the crowd? You’re certainly not alone.  In a…

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the…

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving…

Staying ahead of cultural shifts  People’s expectations are changing faster than brands can keep up. Heinz shows how to stay…

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing”…

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and…

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a…

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control…

For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not…

It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive…