As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding…
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Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote,…
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Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns…
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Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means…
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In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in…
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A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes,…
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To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple…
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