Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a…
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Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values…
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Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies.…
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Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is…
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What Is Smart Bidding in Google Ads? Smart Bidding refers to AI-based bidding strategies in Google Ads. Traditional bidding methods…
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This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching…
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Google has released a new (well, newish) four-page PDF document named Testing value based bidding using Google Ads campaign experiments…
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Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance.…
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Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up…
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PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s…
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