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SEO News

Google Local Service Ads Changes In Validation Logic For Bid Modifications

Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.”…

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SEO News

Google Ads Change Bid Strategy Popup

Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in…

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SEO News

Display & Video 360 instant reports coming to Bid Manager API

Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months…

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SEO News

The Ultimate Guide to Google Ads Bid Strategy (with Examples)

What Is a Google Ads Bid? A Google Ads bid is the amount you’re willing to pay for a click…

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SEO

Why You Should Bid on Your Competitor’s Branded Terms

The topic of branded bidding leads many marketers to the question: “If I bid on my own branded terms, should…

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SEO

Yes, You Should Bid On Your Own Branded Terms

One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really…

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SEO News

New: Google Ads Indicator “Limited By Bid Strategy”

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited…

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SEO News

Microsoft Audience Ads announces new AI bid strategies and market expansion

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion:…

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SEO News

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up…

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