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Google’s Ads Liaison Gives Explainer On Value Based Bidding

Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote,…

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SEO News

8 Key Digital Marketing Skills (Based on 15 Years in the Industry)

For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software…

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SEO News

Google: It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics

Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In…

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SEO News

Google: Don’t Judge Links Based On The Type Of Site They Come From

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany,…

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SEO News

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting.…

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SEO

Generic Content Ratings Based on Location

Sharing is caring! The disclosed patent relates to ways of presenting content based on generic content ratings. Searchers get interested…

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SEO News

Google Now Allows ******** Ads From Certified Connecticut Based Licensed Entities

Google announced that certified, state-licensed entities in Connecticut can now use Google Ads to advertise for sports *******, online *******…

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SEO News

Google Tests Query Based Google Suggest Footers

It looks like Google is testing in the Google Suggest autocompletion a dynamic query based footer. Based on some queries,…

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SEO News

Google Knowledge Panel Categories Change Based On Query

Did you know that the categories or buttons Google shows at the top of some knowledge panels are query dependent?…

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