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SEO News

6 common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the…

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SEO News

7 Bad SEO Practices & How to Avoid Them

SEO can improve your website’s rankings in search engines like Google. Earning you more traffic, more clicks, and more conversions. …

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SEO

5 Types of Bad Backlinks to Avoid

Backlinks are critical in SEO; however, not all are created equal, and bad backlinks can do more harm than good…

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SEO News

Google: Avoid Including Prices Of Flights In Your Title Tags

Google has updated its title links help documentation to say it is best to avoid including flight price information in…

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SEO News

Top 5 SEO data pitfalls to avoid for accurate analysis and reporting

If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to…

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SEO News

12 SEO pitfalls to avoid during a website platform migration

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new…

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SEO News

How to avoid search marketing burnout

Stress, anxiety and burnout are rampant. With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear…

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SEO News

How to Avoid Search Over-Optimization

Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it…

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SEO News

How to Avoid Search Budget Cannibalization For A Better Share Of Spend

In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser…

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SEO News

Facebook Audience Overlap Explained + Ways to Avoid It

What Is Facebook Audience Overlap? Facebook audience overlap is when two or more ads from a company’s campaign target the…

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