This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups…
Read More »Audiences
Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads…
Read More »
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal…
Read More »
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…
Read More »
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data…
Read More »
