Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most…
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Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net.…
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Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings.…
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Effective Search Engine Optimization (SEO) is all about maximizing your chances of landing on the front page when folks search…
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In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing…
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I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach,…
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Universal Analytics (UA) sunsetted in July 2023 and has been replaced with Google Analytics 4 (GA4). With it went some…
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Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC, and LATM. The platform…
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A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being…
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****: Aug 22, 2023 1:00 EDT (10:00PDT) Speakers:Eric Sutton, Head of Design & Content at Laurel RoadWayne Cichanski, Vice President…
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