In the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since…
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The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage…
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Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s…
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In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising…
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