Auction

SEO News

Looker Studio Drops Auction Insights Fields

Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new…

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SEO News

Google removes Auction Insights from Looker Studio

Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data…

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SEO News

Google Says Ad Strength Is Not Used In The Ad Auction

Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X…

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SEO

Choosing Your Keyword Champion: Setting Yourself Up For Success In the Auction

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a…

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SEO News

Google Ads PMax Auction Insights Box Adds Competitor Data

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows…

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SEO

AdSense Switches to First-Price Auction: What It Means for Your Business

Google AdSense announced last week that ad bidding was being transitioned to a first-price auction. Advertisers had been subject to…

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SEO News

Google AdSense To Move To First-Price Auction – Expect No Impact

Google announced that by the end of the year, Google will move AdSense from second-price to first-price auction. Google said…

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