Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion…
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July 15, 2014 Â | Â Posted by Jean-Christophe Lavocat On June 25th, Google announced that they would stop displaying…
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Just announced: Google is updating its measurement ****** starting May 2023. In the April 6 announcement, Google stated that four…
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Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023…
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Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting…
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Google will soon retire four rules-based attribution ****** in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why…
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Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising…
Read More » ****: Mar 9, 2023 1:00 EDT (10:00PDT) Speakers:Nani Shaffer, CMO, Channel99Ashley Long, Director, GTM Operations and Forecasting, Demandbase Equipping marketing…
Read More » Going further with attribution modeling to understand the impact of your marketing touchpoints. Following Snowplow’s Attribution 101 white paper, this guide…
Read More » Download this whitepaper to deep-dive into: Why marketing attribution is important The types of marketing attribution Challenges of building an…
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