Google is retiring four rules-based attribution ****** for all properties in Google Ads and Google Analytics in mid-October 2023: First-click.…
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In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem…
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New! MarTech Intelligence Report: Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of…
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Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally…
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Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI)…
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A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution ******, keeps reducing…
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Google announced that first click, linear, time decay, and position-based attribution ****** in Google Ads are going away in mid-July.…
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Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added…
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Google will start to retire four rules-based attribution ****** in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based.…
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Google has pushed off the **** when non-last-click rules-based attribution ****** will be deprecating. It was supposed to be this…
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