Attribution

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for…

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions.…

Google is rolling out an update to attribution ****** in Google Analytics 4 (GA4) to more accurately credit paid search…

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion…

Google has announced an update to the attribution ****** in Google Analytics 4 (GA4) to improve the accuracy of paid…

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in…

It can be argued that attribution is the most important tool for gauging credit in marketing, as it provides a…

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world…

Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google…

UA → GA4 We are now about six months into the big GA4 migration. At this point we’ve settled into…