Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing…
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Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that…
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Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and…
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Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care.…
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New! MarTech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide Editorial Adviser:Kim Davis, Editor-at-Large, MarTech, Third Door Media…
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Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify…
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Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be…
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Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US.…
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Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come…
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Key Points Owned asset optimization (OAO) is a new marketing strategy that aims to maximize the impact of assets brands…
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