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SEO News

I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising…

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SEO News

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly…

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SEO News

I Analyzed 52 SEO Specialist Job Listings. Here’s What They Do and How You Can Become One

SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What…

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SEO News

260k Search Results Analyzed: Here’s How Google Evaluates Your Content [Data Study]

The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April…

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SEO News

We Analyzed 208K Webpages. Here’s What We Learned About Core Web Vitals and UX

We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First…

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SEO News

We Analyzed 3.6 Billion Articles. Here’s What We Learned About Evergreen Content

We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including…

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SEO News

We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook]

Google says its algorithm takes more than 200 signals into consideration when ranking webpages. But Google doesn’t list all of…

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