Universal Analytics (UA) sunsetted in July 2023 and has been replaced with Google Analytics 4 (GA4). With it went some…
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Marketing analytics tools give you access to data you can use to track your performance and find ways to improve.…
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What Are Advertising Features in Google Analytics? Analytics advertising features were a set of optional features in Google’s now-discontinued Universal…
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SEO analytics are a critical part of your SEO strategy. They provide guidance and data to help you make smarter…
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Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from…
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What Is a Dimension in Google Analytics 4? In Google Analytics 4 (GA4), dimensions are data attributes or characteristics that…
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What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on…
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Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data…
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Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this…
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Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all…
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