Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to…
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Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4…
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Google Analytics 4 (GA4) is a free web analytics platform that lets you measure your site’s traffic and engagement. But…
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In this guide, you’ll learn about UTM codes, which are the foundation for marketing campaign measurement in Google Analytics 4…
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What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.…
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Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights,…
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Google Analytics 4 (GA4) was built with ecommerce in mind. Using website analytics data, you can better understand user behavior—and…
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The sunsetting of Google’s Optimize tool left many SEOs wondering how best to carry out A/B testing in Google Analytics…
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Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler…
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Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is…
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