Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have…
Read More »Analytics
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI)…
Read More »
Hello, digital marketers and data enthusiasts. Today, we will be talking about something that’s been on the minds of many…
Read More »
Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most…
Read More »
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and…
Read More »
Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that…
Read More »
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with…
Read More »
Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the…
Read More »
Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing…
Read More »
On November 30, 2022, OpenAI launched ChatGPT. After its release, the traffic to OpenAI grew from 18.3 million to 672…
Read More »
