Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate…
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Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has…
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Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that…
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July 1, 2023, officially marked the end of Universal Analytics and the beginning of a new era– Google Analytics 4…
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With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google…
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While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how…
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What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall…
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I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they “hate it”…
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As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking…
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Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins…
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