In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity.…
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What Is Organic Traffic in Google Analytics 4? Organic traffic refers to website visits that come from organic (unpaid) search…
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Companies that identify and seize market opportunities have the potential to enjoy exceptional growth. But how do you find those…
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If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the traffic lights in…
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100 SEO – 13 min read – January 2, 2024 Andreas Voniatis The Serpstat API has many endpoints encompassing virtually…
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What Is a Keyword Gap Analysis? A keyword gap analysis is the process of comparing your website’s keyword rankings with…
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What Is a Content Gap Analysis? A content gap analysis is the process of evaluating a content topic to determine…
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Google Ads (previously known as Google Adwords) is an online advertising platform where you pay to advertise your content (e.g.,…
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Despite following a well-defined keyword research process, I often see SEOs, content writers, and marketers take an ineffective approach to…
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A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge…
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