Align

One of the greatest failings of a PPC specialist is being unable to take a step back and see the…

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most…

In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media. Spoiler…

Demonstrating the value of SEO can be tricky. But what if there was a way to attach it to meaningful…

What Is Keyword Intent? Keyword intent, also known as search intent, is what searchers want to achieve after they conduct…

Google’s search algorithm is all about giving users accurate, relevant, and helpful content. Recently, the Helpful Content System got an…

Most employee incentives built in today’s companies are efficiency-focused. You execute at a certain level of productivity, hit your team…