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4 Powerful Advertising Features in Google Analytics (GA4)

What Are Advertising Features in Google Analytics? Analytics advertising features were a set of optional features in Google’s now-discontinued Universal…

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SEO News

What Is Video Advertising? A Guide to Getting Started

What Is Video Advertising? Video advertising is promoting and selling a product or service using videos. Unlike still images or…

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SEO News

Microsoft Search and News Advertising revenue up 10% in Q3

Microsoft has reported its strongest financial quarter to **** in Q3 of 2023. Search and news advertising revenue increased 10% year…

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SEO News

Advertising Trends: CPM Benchmarks by Industry [Study]

It’s Advertising 101 to keep track of the effectiveness of your campaigns. Without a grasp of what’s working and what’s…

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SEO

Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).

In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or…

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SEO

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted…

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SEO News

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Have you ever wished you could peek behind the curtain and see the exact ad types your competitors are spending…

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SEO

What Is Digital Advertising? (With Examples)

If you’re not doing digital advertising, you’re missing out on a huge opportunity to get in front of your target…

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SEO News

Microsoft Advertising Hiding Search Ads On Bing Search Again?

A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label…

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SEO News

Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]

If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come…

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