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Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down

Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be…

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SEO

Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising

Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to…

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SEO News

Meta advertising: 5 best practices for 2024

Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This…

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SEO

LinkedIn Advertising: How to Create a B2B Campaign

Starting your first LinkedIn advertising campaign can be tricky. The platform’s ad management functionality differs from other platforms, like Facebook…

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SEO News

Microsoft Advertising Can Now Important Google Ads PMax To Microsoft Ads PMax

While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now…

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SEO News

Microsoft Advertising testing new interface similar to Google Ads

Microsoft Advertising is piloting a new user interface for select users. The platform is yet to confirm a timeline of…

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SEO News

Amazon apologizes after its AI advertising system makes costly error

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant…

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SEO News

Microsoft Advertising Rolling Out A New Interface

Microsoft seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly…

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SEO News

Microsoft Advertising Adds Copilot To Advertiser Console

In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads.…

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SEO News

Embracing AI in Advertising: A Game Plan and Tools to Get Started

Artificial intelligence (AI) is changing how we approach marketing and advertising. By harnessing machine learning and ******, AI allows computers…

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