Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control…
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AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land,…
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No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking…
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Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and…
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Microsoft announced Property Center for Microsoft Advertising and that lodging campaigns has expanded to more advertisers. This should make it…
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Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These…
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Google estimates that “for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search…
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Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20…
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Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from…
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Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach,…
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