Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights…
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Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry…
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Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a…
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Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization.…
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Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The…
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If you’re an optometrist looking to increase your online presence and attract more patients, pay-per-click (PPC) advertising can be an…
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Launching into an ad campaign for any business is daunting. After all, the process can be complicated and often takes…
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Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money…
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Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and…
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