Advertising

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out…

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising,…

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent…

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This…

The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech…

Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing…

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital…

In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a…

Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus,…

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights…