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Google rolls out brand restriction settings to all advertisers

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following…

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How non-retail advertisers can embrace value-based bidding in Google Ads

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding…

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SEO

Why strong Google Ads creative is THE priority for advertisers

Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind…

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Microsoft rolls out predictive targeting to all advertisers

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be…

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Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now…

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Microsoft will only show ads from verified advertisers starting Aug. 1

Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t…

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Google Ads system is down; advertisers cannot access the interface

The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers…

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Google Product Studio brings AI-generated images to advertisers

Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI,…

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New Google AI tools will let advertisers generate media assets

Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools,…

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Meta starts refunding advertisers for overspending glitch

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher…

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