Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following…
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As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding…
Read More »Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind…
Read More »The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be…
Read More »Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now…
Read More »Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t…
Read More »The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers…
Read More »Merchants will soon have a new tool in their advertising toolbelt: Google’s Product Studio. With the help of generative AI,…
Read More »Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools,…
Read More »Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher…
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