Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true…
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Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However,…
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Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers.…
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Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other.…
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Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report.…
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For the original iTunes version, click here. Another week and more Google Search ranking volatility, in fact, it has…
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Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The…
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Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. SearchBot is…
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Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe.…
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Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.”…
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