Are you feeling overwhelmed by the number of advertising channels to promote your products or services? Not sure how to…
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The world of digital ads is fast and crowded. Marketers have to know their competitors and their advertising strategies to…
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Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly…
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Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target…
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The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines.…
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From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But…
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TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers…
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Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a…
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Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve…
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Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google…
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