ads

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure…

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen…

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement…

Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the…

Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in…

Google has this ad format, I don’t think it is new, but it is titled “Here are some in the…

We have been tracking the Google core update and seeing more surges and changes with those hit by the September…

Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why…

Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics…

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including:…