AccountBased

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and…

Account-based marketing, or ABM, focuses on identifying and engaging key accounts within a specific target market. Rather than casting a…

New! MarTech Intelligence Report: A Marketer’s Guide MarTech’s publication of “Enterprise Account-Based Marketing Platforms: A Marketer’s Guide” examines the market…

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused…