Welcome to my recap of day one at Sitecore Symposium 2024! There was no shortage of inspiring sessions, key takeaways, and exciting announcements from day one.
Opening Keynote
The opening keynote by Sitecore executives was an excellent kickoff to Symposium, reinforcing their commitment to being a trusted partner. They emphasized their focus on core strengths and want people to have a choice, whether it be XM Cloud, XM, or XP. Sitecore is determined to stay ahead of the market through innovation and they made several exciting announcements about the direction they’ll take in the coming year. It’s an exciting time to be working with Sitecore!
Introducing Sitecore Stream! Sitecore Stream is the new brand-aware AI generative copilot that will work with marketers as they try to do more with less.
- Will be integrated across all DXP products
- Shortened time to value.
- Keep marketing materials consistent.
- Help create new campaigns.
- Balance strategy with technology.
It really is an impressive tool and I, along with many others in the Sitecore community, can’t wait to see it in action. You really do have to see it to believe it.
Accessibility and the Impact on your Business
Accessibility is more important than ever, yet it’s often treated as an afterthought, typically addressed at the end of projects when it should be prioritized from the start. It’s not just about checking a box or a one-and-done effort—accessibility affects everyone and can benefit anyone. Good website design enhances the user experience for all, not just those with disabilities.
- Why is accessibility important?
- Regulatory
- Legal
- Financial
- Equality
- Doing the right thing
- ADA lawsuits:
- The number of lawsuits is rising over time.
- In 2018 there were 2,000+ Lawsuits.
- In 2023 there were 4,000+ lawsuits.
- According to the ADA, 72% of lawsuits were against companies with less than 50 million in revenue.
- Small companies are at just as high of risk as large companies.
- Statistics:
- According to the CDC, 28.7% of people have a disability.
- UNC School of Medicine found that 71% of web users with a disability will leave a site if it is not accessible.
- This equates to a potential 20% loss of revenue.
- Can you afford to not be accessible and lose this amount of business?
- Doing the right thing:
- It can increase your reputation.
- It can generate loyalty.
- It’s a key differentiator.
- It’s a marketing opportunity.
- It makes the world better for everyone.
- The number of lawsuits is rising over time.
Is AI Bias the New Elephant in the Room?
Bias is an unfavored weight towards one group of people. How does this affect generative AI? Test it yourself: create an image without specifying details like age, gender, or race. What results do you see? Chances are, the image lacks cultural diversity, and representation of people with disabilities, or older individuals. It may also reflect assumptions about gender roles based on job titles.
- How AI bias happens:
- Algorithmic bias during the development of the model
- Data bias in the model training phase
- Interaction bias when the AI learns from biased human interactions
- What is the impact of bias?
- Legal and ethical consequences
- Lost revenue
- Erases diversity
- How can we reduce this bias?
- Add diverse perspectives when building the algorithms
- Train people to identify bias in generative AI results
- Reward people doing good work
Sitecore Search Product Roadmap
Sitecore Search is continuously evolving like many other SaaS products. Take a look at the future of Sitecore Search.
- Current
- Commerce product grouping
- Group similar products on product or size variations
- Commerce rules
- Bury low or out-of-stock items
- CDP
- Next
- Unified tracking.
- Tracking IDs will work across many of Sitecore’s composable products
- XM cloud content indexing
- Push changes directly into Search
- Order cloud integration
- Generative AI Q&A for search prompt
- More accurate recommendations
- Unified tracking.
- Future
- Refined UX
- Simplified indexing connectors
- Copy rules between instances
- Exposed search analytics
- Conversational search
- Generative AI metadata
- Commerce product grouping
