SEO: Website Optimisation 101 – SEOcycle

When
you hire a top SEO provider, there are certain
expectations you are entitled to have of them: you expect them to work with
integrity, honesty, and to not make promises they can’t keep. You expect them
to get results on your behalf.

Too
many SEO companies promise the world yet fail to deliver. This is extremely
frustrating and a big reason why some people have a less than flattering
impression of SEO. This is unfortunate because there are great SEO experts that
are extremely good to work with.

First and foremost, you should steer
clear of any SEO company that:

• Locks you into a contract
• Does not properly audit your website
• Does not make recommendations to optimise your website
• Does not provide ongoing, tangible regular reports
• Is not available to answer questions

One
of the things that sets SEOCycle apart
from our competitors in this industry is the fact that we operate
transparently. This includes:

• Free initial basic website analysis
• Honest feedback and recommendations for website optimisation
  for SEO
• Month-by-month plans with no lock-in contracts
• Weekly, detailed reporting including results as well as work
  completed
• Ongoing assessment of results, algorithm changes, and trends
• Tweaking our approach where necessary
• Experience – we have a wide client base across a vast number
  of industries worldwide
• Personal service – while our global team is large, you always
  deal one-on-one with our Australian-based SEO expert

The Importance of Website
Optimisation

Many
people have no idea what to expect when they set out to begin the process of
SEO. As such, a lot of clients are surprised when we recommend that their
website needs to be optimised.

Those
clients who trust their SEO expert in terms of website optimisation will reap
the rewards of doing so.

Website
Optimisation includes:

• Analysis of your entire site’s data
• In-depth keyword research and competitive analysis
• Nomination of focus keywords
• Creation of keyword-based landing pages
• Provision of text-based, rich and relevant content (essential
  for ranking)
• Optimisation for SEO – both on-page and off-page
• Optimisation for mobile
• Improvement of site speed and functionality
• Improvement of the visitor experience
• Attain quality backlinks
• Improvement of conversion rates

Google alone uses hundreds of ranking signals to allocate and rank search engine results. Optimising your site matters – a lot. You need to understand that a site that has not been optimised simply can’t achieve its best possible ranks on Google and other search engines. While it may seem unnecessary to the average person to initially make the changes required, it will most certainly pay off enormously in the longer term.

Choose SEOCycle for your Search Engine Optimisation

Hiring
an SEO
provider in Sydney and everywhere else is a collaboration. To be
successful, it is an ongoing commitment and a relationship where we become part
of your team, working with you towards a common goal – to help your site rank
highly in search engines. When you agree to optimise your website as per
expert, professional recommendations, your likelihood of success rises
significantly.

Here
at SEOCycle, we deliver on our
promises. We work transparently and honestly, and we take an individual
approach to each and every one of our clients, based on each website and your
goals.

Unlike a lot of other providers out there who promise the world and deliver very little, taking a cookie-cutter approach and locking clients into costly contracts, we offer realistic predictions about what we believe we can achieve for you in terms of incredibly effective yet affordable SEO, and we provide solutions to help improve our outcomes. We constantly assess our approach to your SEO and make changes where and when required.

These
include website optimisation. While we can help you with this, the ball is very
much in your court as to what you’re willing to do to optimise your site for its
best outcomes. We find some clients require very little in terms of website
optimisation; others will need more. You can undertake this work in-house, hire
your own writers and web developers, or if you choose, we can provide these
services (content writing, website development, web design, ghost blogging)
here at SEOCycle. The choice is yours – just know that, for best results, you
really need to ensure your site is SEO-optimised.

The
benefits of doing so include:

• Provision of valuable content to your target audience
• Build organic traffic
• Capitalise on existing traffic
• Maximise your website’s reach and effectiveness
• Meet audience expectations

Contact us today to explore how we can help your website rank for better
business outcomes.