If you want to create custom reports with your name or the name of the agency, you should have Standard, Advanced (+plan D for Custom reports), or Enterprise plan.
For Standard, Advanced, and Enterprise plans, all downloaded reports can contain two logos — the company logo and the Serpstat logo. Tables and graphics contain only the Serpstat logo.
If you enable a white label option in the Plan Enterprise, then you can get all the available reports, tables, and graphics without the Serpstat logo.