Welcome to episode #87 of the SEO Newsletter by #SEOSLY!
Even though it’s summer and a bit slower season for SEOs, a lot of interesting things are happening. The SEO industry is undergoing a transformation we all need to adapt to.
Here is my weekly selection of the most important pieces of SEO news, articles, videos and other resources both from me and other SEOs.
I’ve almost finished working on my new #BetterSEOToday project, so subscribe to it, if you haven’t already and you will soon start receiving weekly recaps of SEO news and tips. If you are my subscriber already, you don’t need to sign up.
Okay, so onto the newsletter.
The SEO Newsletter by #SEOSLY is sponsored by JetOctopus
JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
I would not be able to do my work the way I do it without JetOctopus (seriously).
Google Discover + JetOctopus = Powerful SEO combo
I’ve audited my own SEOSLY site. Here’s what I found.
Subscribe to me on these channels
If you haven’t already, I invite you to follow me across all these channels (to never miss any important SEO news, tip, or article and stay up-to-**** with the world of SEO).
Top SEO news
Here is the most important SEO & AI news from last week.
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
Google’s statement about potential AI-enabled tools for news publishers
Top 3 SEO updates for July
Google clarifies URL structure guidelines with supported characters
Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs.
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My interview with Ted Kubaitis, the creator of Cora.
Watch my interview with Ted Kubaitis, the creator of Cora, to learn more about how game-changing this tool is.
Other AI & SEO news
Here is other SEO news, less breaking but equally important.
The related search operator would show you sites related to the URL you asked about. Google said it hasn’t worked well. Check my list of Google search operators to get to know all advanced search commands.
Google Business Profiles automated FAQs feature
Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.
Google answers if matching how it rewrites titles is a good idea
Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs).
ChatGPT has a strong competitor
Recent SEO interviews
Don’t miss those interviews with outstanding SEO experts!
Top SEO Tips
And here are the Google SEO tips for you.
#1: SERP volatility tools spikes aren’t always caused by Google algo updates
#2: There is no such thing as “Google algorithmic penalty”
#3: Ahrefs vs GSC
#BetterSEOToday
This week I’m officially launching my new project – #BetterSEOToday – which is about helping you become a better SEO every day.
Picture this: Each day, I’ll be sharing ONE practical & actionable SEO or AI tip to supercharge your SEO game.
- All you need to do is follow me on Twitter & LinkedIn where I will be sharing those tips.
- Additionally, every Friday I will be sending my SEO newsletter subscribers the recap of SEO tips from past 7 days.
- I may also shoot a weekly video summarizing the tips, so make sure you’re subscribed to my SEO YouTube channel.
Videos to watch this week
And here are the videos you don’t want to miss this week.
Other articles & resources to read
And you need to allocate some time to read these articles from other SEOs. They are brilliant.
An SEO guide to understanding user intent
Align content with different stages of a searcher’s journey and leverage intent-based strategies for better SEO results.
By Ashley Liddell
9 warning signs your SEO consultant is NOT competent
Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out for these red flags.
By Casey Markee
Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those ****** to predict answers for future queries [Patent]
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning ******.
By Glenn Gabe
AI VS HUMANS – THE SEO CONTENT EXPERIMENT
We have spent the last 3 months setting up and running a controlled SEO experiment to test whether, with all else being equal on-site and off-site, there are any differences in rankings between the two types of content.
By Oliver Sissons
Core Web Vitals: Real user metrics vs. Lab data
This article provides the ultimate explanation of Core Web Vitals and the essential difference between field data and lab data.
By Jamie Indigo
How to Use AI to Optimize Your Content for Voice Search
Unlock the potential of AI in optimizing your content for voice search by adapting to the changes in consumer preferences and rising above the competition.
By Valentina Izzo
Everything We Know About Google’s Quality Raters: Who They Are, What They Do, and What It Means for Your Site If They Visit
This article will demystify the role of quality raters by exploring what we know so far on who they are, what guidelines they follow, and whether their brief visits could impact your site’s performance in SERPs.
By Marie Haynes
15 Easy SEO Tips for Higher Rankings
If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for. Below are a few simple SEO tips to help you do that.
By Joshua Hardwick
Top AI tips and prompts to supercharge your content marketing
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.
By Victoria Shepherd
7 reasons why your website does not show up on Google
In this article, we will explore 7 technical reasons why your website may not be showing up on Google.
By Renata Gwizdak
Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.
