Welcome to episode #81 of the SEO Newsletter by #SEOSLY!
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And now onto the newsletter…
Every week so much is happening. In this newsletter issue, I did my best to curate the most important SEO & AI news from the last two weeks.
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The SEO Newsletter by #SEOSLY is sponsored by JetOctopus
JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
40-step SEO migration checklist
Check my website migration checklist (created based on my experience with SEO migrations) that will guide you through the entire site migration process, from pre-migration planning to post-migration monitoring.
How to check if SEO is working
I invite you to check my latest 4500+ word article where I share how to check if your SEO results are working. I share my hands-on experience with no fluff whatsoever.
Top SEO & AI news
Here is the latest and hottest SEO & AI news from the last two weeks.
3 new ways generative AI can help you search
Google has started to open up access to new generative AI capabilities in Search. Here are three ways to try it out.
Q&A: You asked on LinkedIn, we answered in here
In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary’s Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more.
Google Rolling Out Multiple Featured Snippets On Desktop Search
Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event. It is basically where Google shows more than one featured snippet, often two or three.
Merchant Center Next to replace Merchant Center
By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website.
To better surface relevant, expert, and knowledgeable content in Google Search and News, Google developed a system called topic authority that helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.
SE Ranking Special Deal
SE Ranking is an awesome SEO tool that allows you to track rankings across multiple search engines, which is something we may all soon get interested in.
I have a special deal for you. One-month free access to SE Ranking. You will **** it.
More SEO & AI News
And here is less breaking but still important SEO news.
Introducing Microsoft Fabric: Data analytics for the era of AI
The deadline for the GA4 switch is getting closer and closer. Microsoft introduces Microsoft Fabric, a possible competitor to GA4. Definitely worth taking a look at!
Bing Chat Increased Limits, Added More Travel Visuals & Expanded Bing Image Creator
Bing Chat now can handle 30 chat turns per conversation, up from 20, and a total of 300 chats per day. Also, the travel results can be more visual and Bing Image Creator works in all chat modes, not just “creative.”
SMX Advanced is online next week… don’t miss out!
SMX Advanced is taking place soon – June 13 and June 14 – and I strongly recommend you take part in it. Not only is this one of few advanced search conferences but it is also free!
Google now treats .ai domains as generic top-level domains
That means that Google won’t default .ai domains as being geo-specific to Anguilla.
Google Search Console Insights got an update
Search Console Insights got an upgrade for properties that are not associated with Google Analytics. This includes new content performance insights, such as your site’s most popular and most trending pieces of content on Search.
New Googlebot: Google-InspectionTool Added To Crawler User Agents
Google has added a new user agent to the list of Google crawlers, Googlebots. This one is named Google-InspectionTool and goes under both the Googlebot user agent and also the name Google-InspectionTool.
Seven new no-cost generative AI training courses to advance your cloud career
Google is being very generous offering these AI training resources for free. I strongly recommend you take a look at them, especially those around Generative AI.
My Favorite SEO Tools
People keep asking me what SEO tools I use and I must admit my toolset is not that wide. I’ve prepared a list of SEO tools I use on a daily basis.
Recent SEO interviews
My most recent interview is with Raf Chomsky, Daniel K Cheung and Dave Schneider. Check them out!
#47: Lessons from a Million-Dollar Nomad: An Interview with David Schneider
#46: Semantic SEO & Schema W/ Daniel K Cheung, SEO Manager at Adobe
#45: Link Building, SEO & AI, SEO Audits, And More W/ Raf Chomsky From Husky Hamster
Top SEO Tips
And here are the Google SEO tips for you.
#1: Google: Don’t Pick Cheap Domain On TLDs Overrun With Spam
Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.
Google’s John Mueller felt the need to post a PSA that said having an incorrect **** set in your last modification **** within your HTTP header won’t hurt your SEO.
#3: Google Bard now can use your device’s precise location for more relevant local results
Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.”
Videos to watch this week
And here are the videos you don’t want to miss this week.
How to Identify and Leverage Trending Topics for SEO
Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd.
Google SGE Goes Live, Bing Chat Links & Analytics, Search Console Bugs & More
The essential weekly recap of news by Barry Schwartz who – by the way – will be coming soon to the SEO Podcast by #SEOSLY.
The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday
Super interesting Whiteboard Friday by the one and only Aleyda Solis.
Unboxing Google’s Search Generative Experience
Awesome preview and first insights into the Google Search Generative Experience by Garrett Sussman.
Other articles & resources to read
And you need to allocate some time to read these articles from other SEOs. They are brilliant.
How product management principles can make you a better SEO
Gus Pelogia, an SEO Manager at Indeed, shares some reasons why he had to adapt his SEO mind to think like a PM and how these things can make you a better SEO. Awesome read!
How to optimize content for Google Perspectives
Here’s how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value. By Dan Taylor.
Google Bard now can use your device’s precise location for more relevant local results
Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” By Barry Schwartz.
The Learning SEO Free Accelerator
Accelerate your SEO learning process for free with the Learning SEO Free accelerator, a new initiative by Learning SEO, in which 10 new SEOs will have the chance to ask experienced SEO specialists in a live Q&A session to clarify common doubts regarding the top topics covered in the Learning SEO roadmap for free. By Aleyda Solis.
Data Behind May 2023 Algorithm Update
May the 4th 2023 marks one of the craziest and most turbulent updates ever. A SERP flux this turbulent was last recorded by Algoroo on the 13th of February 2020, but more or less an isolated event. Last time we had a whole month like this was back in 2018, just before the August Core and Medic updates.
A few thoughts on my initial Google Search Generative Experience (SGE) Tests [Updated]
Here are the initial thoughts on Google Search Generative Experience by Aleyda Solis.
E-E-A-T SEO: An SEO Guide to E-E-A-T Signals
Below is your definitive guide on explaining E-E-A-T signals and how to properly optimize them for reviews, news stories, blog posts and more. By Daniel Carter.
What Google’s Search Generative Experience Means for Local Search
BrightLocal has gone ahead and compiled what we know so far about SGE for local search, what the experts say about it, and how it might impact both users and businesses in the future.
The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites
I’m writing this so that we as an industry of SEOs and content creators collectively wake the **** up to what’s currently unfolding, potential best/worst case scenarios of the (very near) future and what decisions we should consider making right now to adapt and survive. By Jon Cooper.
Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.
