Google recently released a statement regarding how it plans to approach artificial intelligence (AI) generated content in search results. AI has become a much-contested topic of late in digital marketing and search engine optimization circles, raising concerns about how ethical it is and where this leaves content creators.
Google has always stood firm that its main focus is high-quality content, regardless of whether a machine or a human created it. The expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) principle remain at the core of its guidelines regarding boosting search results. The method seems to be irrelevant.
However, Google stands firm that AI used to alter search engine optimization (SEO) rankings, as its main purpose, is strictly against its policy. There is, of course, a big difference between AI-generated content and automation, for example, weather forecasting or sports updates.
As a guideline, Google suggests content creators consider who they are writing the content for and how and why the content was created to ensure that the results are as helpful and valuable as possible to the end user.
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Microsoft Bing Updates Its Guidelines To Include Conversational Features: Microsoft announced on February 7 that it is officially integrating AI features, similar to ChatGPT, in Bing and Edge. Bing has added new guidelines regarding “conversation mode,” “answers,” and “Bing image creator,” according to Search Engine Land. The idea is that the search engine and AI feature work together to offer a more enhanced experience to users. This feature is powered by ChatGPT’s OpenAI and will be working under what’s known as the “prometheus model.” This is set to improve how relevant the answers provided are, annotate them, and keep these answers as up-to-**** as possible. The core search algorithm has also been enhanced, sporting a new search box that accepts up to 1,00 characters. This new feature is currently limited to preview on desktop but will be expanded to mobile soon.
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