Content creators are treated with another Google Search Console upgrade. This time, you’ll see insights about your “properties that are not associated with Google Analytics,” the search engine giant said in its recent tweet.
This report, called “your growing content,” offers insights like impressions and clicks for your top-performing content, even if they are not associated with a Google Analytics property.
Associations, Google explains, is any “connection between a Search Console property and an entity property or property in another Google service.” These properties include the following:
- Google Analytics
- Chrome Web Store Account
- Google Ads Account
- Android Play Store application
This is a huge win for content creators since they’ll have more tools to understand which content on their website generates the most interest based on key performance indicators (KPIs) like clicks and impressions.
If you’re a huge fan of data (and you should be), this update gives you more ways to understand how your content is currently performing and interacting with Google Search.
In the same tweet, Google shares a screenshot of how this new upgrade works. Inside your Search Console, you’ll see a report called “Your growing content,” showing how your content grew over the past period.
It’s live and ready for action for most users, so check it out now if you haven’t yet!
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