SEO Jobs in Nashville, TN (2024 Case Study)

Recently, we reviewed 101 SEO jobs in Nashville, TN, to learn more about the SEO specialist job market in the area.

Our research covered a range of positions, job types, and companies to provide a comprehensive overview of the opportunities available in this vibrant city.

Here’s what we discovered:

The Average Salary for SEO Jobs in Nashville is $50,894 (20% Lower Than the National Average)

We found that over different SEO job types, Nashville, TN, pays $50,894 on average, which is 20.51% lower than the national average of $64,032.

In Nashville, TN, and the surrounding areas, such as Brentwood, Franklin, and Murfreesboro, most SEO jobs offer salaries between $35k and $65k. The salary distribution is as follows:

This indicates that the majority of SEO jobs in Nashville, TN, pay between $35k and $65k, providing a competitive market for entry-level to mid-level SEO professionals.

66.3% of Nashville SEO Jobs are Full-Time

The SEO job market in Nashville, TN, offers a mix of full-time and part-time positions, catering to different professional needs and preferences.

66.3% of SEO job listings are full-time, and 33.7% are part-time.

65.8% of Nashville Jobs are On-Site

Our research also found that most SEO jobs in Nashville, TN, are on-site, accounting for 65.8% of the total job opportunities.

This indicates a strong preference for candidates who can work directly within company offices, fostering collaboration and immediate team interaction.

However, there are still ample opportunities for those seeking more flexible arrangements. Specifically:

• Hybrid Work Opportunities: 17% of SEO jobs in Nashville offer a hybrid work environment, allowing employees to split their time between remote work and office-based activities. This flexibility supports work-life balance while maintaining a connection with the team and the office environment.
• Fully Remote Positions: 16% of SEO jobs in Nashville are fully remote, catering to professionals who prefer or require the flexibility to work from home or any location outside the traditional office setting.

62% of Jobs in Nashville Require a Bachelor’s Degree or Higher

This figure encompasses all positions that demand higher educational qualifications, including those that further specify the need for a master’s degree.

Notably, within this 62%, a significant portion, approximately 65%, explicitly states a preference or requirement for candidates with a master’s degree or higher.

Top Demanded Skills

1. SEO (Search Engine Optimization): A track record of quality digital search engine optimization that is crucial in driving organic traffic, using tools like Google Analytics and practices like on-page SEO, off-page SEO, and technical SEO.
2. Social Media Marketing: Extensive Facebook ads experience, as well as other social media platforms like X, Instagram, and TikTok. Social media management experience is often required.
3. Keyword Research: Requiring strategic thinking to find the best keywords to target customers throughout the customer journey.
4. Marketing Automation: Using best practices and conversion rate optimization techniques to use marketing automation like Email marketing to its full advantage.
5. Email Marketing: A deep understanding of email marketing and how to use it to boost SEO efforts.

Our research also found less-demanded skills, including graphic design, content marketing, Google Ads, web design, lead generation, web development, and communication skills.

Job Types and Positions

Nashville offers a variety of SEO positions, including:

• SEO Analyst
• SEO Manager
• Digital Marketing Specialist
• Social Media Manager
• Marketing Director
• E-Commerce Manager
• Marketing Strategist
• Web Developer

Key Companies Hiring in Nashville

Some notable companies hiring for SEO roles in Nashville include:

• Universal Health Services
• Brookdale Senior Living
• Acadia Healthcare
• Foundations Recovery Network
• Lipscomb University

In-Demand Tools and Skills

Proficiency in various SEO tools and skills is essential, such as:

• Google Analytics
• Google Tag Manager
• Google Keyword Planner
• Rankability
• Majestic SEO
• Microsoft Excel

Work Environment and Job Descriptions

Job descriptions often highlight the need for candidates to work in diverse environments, including:

• Content Teams: Collaboration with content teams to develop SEO strategies.
• Marketing Teams: Integration of SEO strategies within broader marketing strategies.
• Healthcare Services: Opportunities in healthcare-related SEO, focusing on patient needs and healthcare services.
• Recruitment Process: Understanding equal employment opportunities and local laws regarding veteran status, disability status, gender identity, and sexual orientation.

Career Development Opportunities

Employers often offer various career development opportunities, including:

• Career Advancement: Paths from entry-level to senior-level positions.
• Skill Enhancement: Training in SEO tools, keyword research, and content marketing.
• Mentorship Programs: Guidance from experienced professionals within the organization.

Related Work Experience

Employers look for candidates with relevant work experience, such as:

• SEO Strategy Implementation: Experience in developing and executing SEO strategies.
• Content Development: Ability to create and optimize website copy and landing pages.
• Link Building: Proficiency in backlinking opportunities and competitive research.
• Website Optimization: Skills in identifying and fixing sitemap errors and reviewing Google Search Console.
• User Experience: Enhancing user experience through web design and content consolidation opportunities.

Conclusion

Nashville, TN, provides numerous opportunities for SEO professionals with various roles and competitive salaries. Whether you want to join an SEO company or be an add-on for an established marketing team, Nashville is a promising location.

Companies in Nashville are looking for candidates with a mix of SEO expertise, technical skills, and the ability to integrate SEO strategies into broader marketing efforts.

Nashville is a great place for SEO professionals to thrive, with ample career development opportunities and a supportive work environment.