SEO Jobs in Dallas, TX (2024 Case Study)

Recently, we performed an SEO job report for Dallas, TX. We analyzed 242 job postings and compared them to those in 100 other cities and 9,365 job listings.

Here’s what we discovered:

Key Takeaways

• The average annual salary in Dallas, TX, is $64,670
• Dallas, TX, has 158% more SEO job opportunities than the national average
• 95% of jobs require a Bachelor’s degree or higher

The Average Annual Salary for SEO Jobs in Dallas is $64,670 (1% Higher Than the National Average)

When you look at the SEO job listings for Dallas, it is a surprise that they’re a little above average. As it stands, the average salary for an SEO job in Dallas is $64,670, and the national average is $64,032.

This is distributed in the following ways:

• $50,000 – $59,999: 33.0%
• $60,000 – $69,999: 28.0%
• $70,000 or more: 40.0%

Notably, out of these 242 job postings, only 39.6% offer salaries above the national average, often including benefits like health insurance.

Out of these 242 job posts, you had companies like GunMag Warehouse, Jani-King International Inc., Brook Mays Music, Smith Clinesmith, Grand Prairie, Robert Half, Nuri Steakhouse, and many more work locations.

Dallas Offers 158% More SEO Job Offers.

Compared to the national average of over 100 different cities in the states, Dallas, TX, stands out with 158% more opportunities in Search Engine Optimization.

Dallas had 242 job opportunities, whereas other cities in the United States average around 93.65.

Nearby cities such as Plano, TX, Addison, TX, and Irving, TX, also contribute to the job market in the Dallas-Fort Worth area.

59.3% of SEO Roles Require Mid-Level Experience

Overall, most SEO jobs in Dallas, TX, require mid-level experience, which is pretty standard across all states in the US. This experience often involves proficiency in SEO strategies, content creation, and analytics tools.

When looking at entry-level and senior-level, it’s a little different. 25.2% of job offers only require entry-level experience. However, surprisingly, a high percentage of jobs require senior-level experience which is 15.4%.

Over 95% of Jobs Require a Bachelor’s Degree or Higher.

In total, 95% of the 242 job offerings require a bachelor’s or master’s degree in a related field such as a Digital Marketing Manager.

No job offer required a doctorate. However, 1.9% required a minimum of high school education and 3.2% an associate degree.

Top 5 SEO Skills in Demand in Dallas

The most in-demand SEO skills in the Dallas, TX job market reflect the diverse expertise necessary for many roles:

• SEO: Proficiency in organic search, on-page optimization, technical SEO audits, and link-building plans.
• Social Media: Effective content strategy and engagement on platforms for brand awareness.
• Keyword Research: Leverage web analytics to discover high-impact keywords and for market research.
• Marketing Automation: Skills in email marketing, customer segmentation, and other marketing jobs.
• Performance Marketing: Focus on conversion optimization and PPC campaign management for Google Ads, etc.

Additionally, candidates typically hold a Bachelor’s or Master’s degree in a related field.

Also, experience with SEO tools and Google Analytics and a strong understanding of user experience are valued.

The skills required also depend on the job. For instance, you may need data analysis skills, computer science knowledge, be an SEO outreach specialist, or even be a web developer.

Conclusion

Dallas, TX, presents a great landscape for SEO experts who are the ideal candidates.

The city may offer a salary of 4% below the national average, but the job market is booming at 158% above the norm compared to other cities.

Without question, success is likely for those with intermediate experience and educational qualifications.

If you can fulfill these requirements, employers offer competitive salaries, health insurance, and opportunities for career growth within their marketing teams.

One last note: if this seems overwhelming, you should consider getting an SEO career mentor or learning an SEO training curriculum like Gotch SEO Academy.

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