Can a single “s” change the entire meaning of a keyword phrase?
To a human, yes.
But to Google it usually treats it the same:
The truth is a listicle ranking “wedding bands” also answers the singular version of the keyword (“wedding band”).
Although a Reddit thread from 7 years ago appears for the singular version:
Is this a sign of things to come? We’ll see, but one thing is for sure:
The SERPs change more than ever as Google tries to deliver the most relevant results. The days of setting it and forgetting it are over.
SEO Bite #2: You need to constantly monitor the SERPs in your industry and make adjustments at the same speed as Google.
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