When everything is sold and purchased online today, digital marketing is becoming the need of the hour. Gone are the days when digital marketing was limited to only large enterprises. Everyone from a small shopkeeper to a CEO of an MNC is incorporating digital marketing into their marketing strategy. But before making a purchase, customers tend to do a lot of online research. That is where marketing skills like SEO (Search Engine Optimization) and PPC (Pay-per-click) come into the picture that gives you the target audience right before you.
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