Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?
Danny Goodwin at Search Engine Land covered a report from The Register that says both these nuggets, plus more.
A court document (PDF here) says “More than half (50%) of Google’s search business was conducted through use of Apple devices.” This is in section 19 and page 4 of this document.
He also notes that on page 356 of this report (PDF here) says “Google pays Apple a share of the search revenue it earns from browser traffic on iOS in the following contexts: in return for being the default search provider on Safari, Google pays Apple a share of revenue derived from Safari search traffic; and pursuant to various commercial arrangements, Google pays Apple a share of revenue derived from [redacted] search traffic.”
The redacted part is supposedly Chrome.
It just shows how delicate the relationship between Google and Apple has been for so many years.
Forum discussion at Twitter.
Source link : Seroundtable.com
