Analyzing consumer demands, the personalization gap, and why loyalty pays
With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships.
The report looks at:
- Personalization
- Omnichannel experiences
- Trust
- Loyalty
Get the report
- Unlock industry insights: Discover how 200 top brands are ranked across Retail, Restaurants, Travel & Hospitality, Media & Entertainment, and Finserv & Insurance
- Lean into personalization: Avoid the frustration of 40% of consumers who receive irrelevant content
- Maximize purchasing power by driving purchases across the stack
- Build trust: Discover the importance of trust for consumer preferred brands
- Strengthen loyalty: 37% of consumers have switched away from or became less loyal to a brand they previously bought from in the past year
Sponsored by Marigold
Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.
