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New LinkedIn feature to boost your content visibility


You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile.

Why we care. LinkedIn continues to add helpful tools and features for marketers and content creators. This change, while minor, is another small way to help increase the visibility of your content, which hopefully can help increase your presence on LinkedIn, expand your professional network (connections/followers) and ultimately help grow business or advance your career.

What is changing. You will get to choose which content type your Activity section shows first:

  • Posts
  • Videos
  • Images
  • Newsletters
  • Articles
  • Documents

What it looks like. Here’s a GIF of what this will look like:

Linkedin Activity

The green, highlighted tab is what will show first for people who view your profile.

When the change will roll out. LinkedIn said this will be available to all members in the “next few weeks.”

LinkedIn’s announcement. You can read it here. It recaps several other recent updates, including the LinkedIn SEO change we reported earlier this month in LinkedIn now lets you add an SEO title and description.


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About the author

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.



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