Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on.
Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that’s as much detail as we know for now.
We’ve previously reported that generative AI is coming to Google Ads. However, that seemed more about “remixing” existing assets into ads, whereas this report is more about Google actually generating those assets.
YouTube. According to CNBC:
Google has also been testing PaLM 2 for YouTube youth content for things like titles, and descriptions. For creators, the company has been using the technology to experiment with the idea of providing five video ideas based on topics that appear relevant.
Why we care. Amazon and Meta are also testing generative AI for advertisers or will be soon. Google’s integration of generative AI will be worth testing to see if it helps improve performance – especially with conversion rates down and CPLs up.
Will we learn more this Tuesday? This year’s Google Marketing Live takes place May 23. We expect it to be heavy on AI announcements. Could these – or other AI solutions – be officially announced next week? We’ll be watching and reporting on all the news from the event.
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About the author
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
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