Microsoft rolls out code-free conversions across all Smart Campaigns globally

Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally.

Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes.

Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature.

Why we care. Until now, marketers were required to manually input code snippets for campaigns to websites, which allowed room for human error. Code-free conversions provide a possible solution to that problem, as a once time-consuming task can now be completed in a few clicks. This gives marketers back time that could be better spent elsewhere.

Deep dive. Read Microsoft’s code-free conversion goal guide for more information.