Microsoft Copilot Now Can Show Referrer Data In Google Analytics

You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.”

Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer:

To see it, you can use the following regex to filter out all the AI traffic in your reports: .*\.ai.*|.*\.openai.*|.*copilot.*

Himanshu added that you can “modify it if you see new referrers from AI bots.”

So now you can track a bit more from Copilot in your GA4 profiles.

Forum discussion at X.