Micro Influencers: How to Get Bigger Results from Smaller Accounts

Here’s a not-so-little secret: over 84% of surveyed marketers recognize the power of influencer campaigns. 

However, it’s not celebrity endorsements stealing the show anymore. It’s the micro influencers—those smaller, more relatable voices—who are truly capturing the spotlight and driving deeper audience engagement.

With the right partnerships, micro influencers can increase a brand’s awareness and even help create a loyal community around a business.

And if you’re a person with a decent social media following, you could make some money as a micro influencer partnering with brands you support.

Ready to tap into the power of small but mighty?

What Is a Micro Influencer?

While there isn’t a one-size-fits-all definition, our partners at IA (Influencer Analytics) generally consider micro influencers to be those with an audience ranging from 10,000 to 50,000 followers. 

However, this range isn’t set in stone–it’s more of a loose term depending on the platform and niche. 

For example, 1,000 dedicated followers on LinkedIn could be hugely influential for someone in the career development niche. Meanwhile, 1,000 followers on X might not be as helpful from an engagement standpoint.
 

To give you a broader perspective, here’s how influencer categories generally break down by follower count:

• Nano influencers: 1,000-10,000 followers
• Micro influencers: 10,000-50,000 followers
• Mid-tier influencers: 50,000-500,000 followers
• Macro influencers: 500,000 to 1 million followers
• Mega influencers: over 1 million followers

Micro and macro influencers each add unique flavor to the marketing mix, but micro influencers are particularly cost effective because they strike a perfect balance between personal engagement and broad reach at a lower cost. 

This blend makes them prime partners for brands eager to forge deep, meaningful connections with their audience.

For example, look at equestrian influencer Hannah Sims (@sillyprune), who perfectly exemplifies micro influencer appeal.

Through her regular mentions and endorsements of Henry James Saddlery, she effectively drives awareness and engagement among her 41,500 followers.

How Much Do Micro Influencers Make?

Micro influencers can reportedly charge anywhere from $25 for a TikTok post to $5,000 for a YouTube video, depending on the industry, audience size, and typical engagement levels.

How? 

Exploding Topics found that most of the money TikTok influencers make comes from sponsored posts or brand deals.

Other ways to make money from your social media following include affiliate marketing or directly from platforms like the TikTok Creator Fund or X Ads revenue sharing. On X, you only need 500 followers to be eligible.

However, partnering with a brand on posts is often the best deal for micro influencers. 

The Power of Blending Macro and Micro Influencers

Let’s look at a real-world example demonstrating the powerful combination of macro and micro influencers in marketing strategies.

Glow Recipe’s TikTok Success

Glow Recipe, a company specializing in innovative skincare solutions, experienced remarkable success through influencer partnerships on TikTok.

Glow Recipe’s success was three-pronged:

1. Viral Sensation: Macro influencer figures like Glamzilla (Stephanie Valentine) helped catapult their Watermelon Glow products into the spotlight, triggering a +600% spike in daily sales.

2. TikTok Shopping: Early adoption of TikTok’s shopping integration with Shopify enabled seamless purchases right from TikTok, turning views into sales instantly.

3.Micro Influencers Ambassadors: In parallel, Glow Recipe harnessed the authentic appeal of nano and micro influencers through their Ambassador program. This broadened their reach and ensured that every content piece was directly shoppable, enhancing customer engagement.

The strategy resulted in unprecedented sales figures and significant new customer engagement, with 90% of TikTok-driven e-commerce traffic from first-time customers. 

This highlights the influencers’ remarkable ability to attract and convert new audiences.

Ready to amplify your brand’s voice through these mighty channels? 

Let’s explore how to find these valuable collaborators for your brand.

How to Find Micro Influencers for Your Brand

Before diving into your search for micro influencers, it’s important to clearly define your marketing goals and pinpoint where your target audience spends their time on social media. 

Now, let’s dive into some tried-and-true methods of finding micro influencers.

Do-It-Yourself Tactics for Finding Micro Influencers

Here are a few crafty (and free!) methods to discover those hidden micro influencer gems:

Hashtag Research

• How to Do It: Search for relevant hashtags related to your industry or product on social media platforms like Instagram, TikTok, and Twitter. This approach helps you uncover content and influencers who are already engaging with topics aligned with your brand.
• Tip: If you’re promoting a new eco-friendly activewear line, start by searching hashtags like #GreenActivewear. This helps you identify potential influencers and gives insights into the community’s conversations and trends.

Follower Analysis

• How to Do It: Examine the followers of your brand and your competitors. Look for accounts that consistently engage with industry content and have a following within the micro influencer range.
• Tip: Focus on accounts that follow and interact with related content through comments and shares. This level of engagement often indicates a deeper influence over their audience, making them ideal candidates for collaboration.

Brand Mentions

• How to Do It: Keep an eye on social media for mentions of your brand or products. This will help you identify users already discussing your brand, potentially as enthusiastic customers or interested commentators.
• Tip: Tools like Brand Monitoring can simplify tracking social media mentions and help you find relevant influencers more easily.

These DIY methods require time and effort but can effectively identify potential micro influencers who align with your brand. 

If you want a more streamlined approach, consider using specialized tools like Influencer Analytics.

Influencer Analytics: Your AI-Backed Tool for Tailored Influencer Discovery

Influencer Analytics makes it easy to work with micro influencers across YouTube, Twitch, Instagram, and TikTok. 

Here’s how to get started:

First, navigate to the “Influencer Discovery” section from the dropdown menu. From there, you can select the platform of your choice—YouTube, Instagram, Twitch, or TikTok.

To zero in on micro influencers, click on the“Filters” button and input a follower range like 10,000-50,000 for micro influencers along with any other desired parameters. 

Alternatively, let AI do the work with the AI-powered search feature. Just describe your ideal influencer scenario in detail, and click “Create Magic.” 

Whichever method you choose, you will receive a list of relevant influencers.

Once you’ve identified potential matches, review their profiles to assess how often they post, their audience engagement, estimated price, and their reach.

The app provides a detailed look at channel quality, account activity, content and hashtag analytics, mentions, and top posts.

You can also create and manage lists within the app to organize your findings as you find suitable micro influencers.

When you’re ready to share or integrate your discoveries into your strategy, you can export your lists as an Excel file for easy access and presentation.

Maximizing Impact with Micro-Influencers

To make the most of micro influencers, find those who fit your brand’s style and values. 

Once you find the right influencers, reach out and start working together. Begin your search today and watch your brand’s influence grow!

With the right partnerships, you can expand your reach, enhance your brand’s appeal, and increase audience engagement.

Begin your search for micro influencers and watch your brand’s influence grow! 

For deeper insights into influencer marketing, check out these resources: