Maximizing ROAS Through Reduced Latency and Silo Removal

Vernon March 7, 2023

0 1 minute read

****: Mar 14, 2023 1:00 EDT (10:00PDT)

Speakers:
David Wells,
Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio,
Head of Analytics, Digital VirgoJordan Peck,
Principal Data Strategist, SnowplowMike Maloney
Chief Data Officer, Field, North America, Snowplow

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started?

Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and why.

Key takeaways from this session:

The monetary impact of data latency on your marketing budget’s bottom line.
The advantages of a first-party data pipeline delivered in the Data Cloud.
How increased visibility into your customer base can drive your campaign decisions (and reactions).

Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.

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